Why 'know your audience' is advice you should take seriously!

Do you dust off the same presentation with minor tweaks every time you speak on a similar topic, or do you spend time adapting it to your audience?

We have all heard the advice,  ‘know your audience,’ but it is tempting to overlook it when you are under pressure.  

Most people who suffer from public speaking anxiety have had a bad experience in the past. There can be many reasons for this, such as poor preparation. But, I’m willing to bet a fair proportion of people have had a presentation bomb because they have not tailored it to their audience.
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Today’s post is a story about how things can go wrong when you assume all your audiences are the same! 

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